Resources for Sellers
When selling your home we will represent you – we do not use a showing service or third party to arrange showings or show your home. We promptly answer the phone when clients or other agents call to view your property. You hire us to sell you home and we will do our best to do our job. When we list a home we will go into the details about your home, take numerous pictures and maximize the information that is put on line about your home – we don’t take short cuts and we do it ourselves!
It sounds easy. Put a “FOR SALE” sign in the yard and wait for offers to pour in from interested buyers. Think again. Selling your home on your own may be harder than you think. Before you take on the challenge, ask yourself the following questions:
- Am I putting the security of my home and family at risk by inviting just anyone to inspect my home at any time, on any day?
- Do I know the marketplace well enough to establish the best price, so I don’t over- or under-price my home?
- Do I have the financial resources and marketing savvy to properly advertise my home?
- Do I have the legal expertise to review contracts and other documents?
- Do I have the ability to advertise my home on the Internet at a site that prospective home buyers visit regularly?
- Am I prepared to invest the many hours required to coordinate the paperwork and other arrangements necessary for a home sell?
- Am I a skillful negotiator who understands the psyche of the buyer well enough to effectively close the sale?
Real estate transactions involve one of the biggest financial investments most people experience in their lifetime. Transactions today usually exceed $100,000. If you had a $100,000 income tax problem, would you attempt to deal with it without the help of a CPA? If you had a $100,000 legal question, would you deal with it without the help of an attorney? Considering the small upside cost and the large downside risk, it would be foolish to consider a deal in real estate without the professional assistance of an agent.
We can help you navigate a complicated process. Buying or selling a home usually requires disclosure forms, inspection reports, mortgage documents, insurance policies, deeds, and multipage settlement statements. We’ll help avoid delays and costly mistakes.
We can assist you with our negotiating skills. Including but not limited to price, financing, terms, date of possession, and inclusion or exclusion of repairs, furnishings, or equipment.
Our agency has property marketing power. Real estate doesn’t sell due to advertising alone. A large share of real estate sales comes as the result of our contacts through previous clients, referrals, friends, and family. AGRE knows where, when and how often to advertise your property.
You will be working with someone who speaks the language. If you don’t know a CMA from a PBO, you can understand why it’s important to work with a professional who is immersed in the industry and knows the real estate language.
We have experience. Most people buy and sell only a few homes in a lifetime. Even if you have done it before, laws and regulations change. Having an expert on your side is critical.
One very important component is having an objective voice. A home often symbolizes family, rest, and security — it’s not just four walls and a roof. It can be an emotional undertaking. Having a concerned, but objective, third party helps you stay focused on both the emotional and financial issues most important to you.
We do an evaluation of every buyer’s proposal without compromising your marketing position. This initial agreement is only the beginning of a process of appraisals, inspections and financing — a lot of possible pitfalls. I can help you write a legally binding, win-win agreement that will be more likely to make it through the process.
COMMON SELLING MISTAKES
Overpricing Your Property
It’s important to refer to comparative market reports when pricing your property. When your home is overpriced you help your competition. An overpriced home is often avoided altogether. An overpriced home can remain on the market, become “shop-worn” and even harder to sell. The longer a home remains on the market, the harder it is to generate interest in it, and the eventual selling price can be less than market value. By listing your home at market value, you can generate the greatest amount of interest and competition for it, resulting in the best possible selling price.
Failing to Prepare Your Home
It’s essential that your home to be clean, well-maintained and in turn-key condition just prior to marketing it for sale. The fewer repairs the buyer has to make, the more they’ll likely pay more for your home. Assuming you’ve maintained major components of your home (roof, foundation, plumbing, electrical, heating, cooling, kitchen, baths, etc.), preparing your home for sale includes correcting normal deferred maintenance. Do not undertake major capital improvements unless necessary. You’ll likely not recover their cost when you sell. A thorough inspection of the interior and exterior of the property is necessary to determine what maintenance is needed. Anything not in good condition should be repainted, repaired, replaced or otherwise corrected. Be willing to pay for professional inspections and repairs.
Failing to Take the First Offer Seriously
Some sellers believe that the first offer received will be one of many to come. As a result, there is a tendency not to take it seriously enough and to hold out for a higher price. This is especially true if the offer arrives soon after the home is placed on the market. A good offer is composed of more than just price. The terms of the offer, and the ability of the buyer to meet those terms are critical. Give sufficient weight to reasonable terms and a strong buyer. Real estate is more likely to command a higher price early in the marketing process. The longer a property is on the market, the less likely it will sell at market value. “Who wants a property that no one else wants?” Take the first offer seriously; often it is the best. Many sellers would give anything to find that prospective buyer who made the first, and only offer.
Trying to Sell Your Home
Buying a home is an emotional decision. It’s important to help prospective buyers feel as comfortable as possible in your home. If your Realtor asks you to be absent from your home while it’s being shown–be absent! Out of respect for you, buyers viewing your home in your presence usually won’t state their genuine concerns. Addressing a buyer’s concerns is part of a Realtor’s job. If the Realtor doesn’t know their concerns, she can’t address them and sell your home! Some sellers want to guide the potential buyer through their home in order to point out particular upgrades and valuable amenities. Discuss these with your Realtor so that she may relay this information.